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Coef. S.E. t-value Coef. S.E. t-value Coef. S.E. t-value
Age 0.00 0.01 0.47 0.00 0.01 0.04 0.01 0.01 0.92
Gender 0.14 0.08 1.67 ** 0.20 0.10 2.01 *** 0.12 0.08 1.39 *
Associates cider with beer 0.09 0.08 1.20 0.10 0.09 1.12 0.10 0.08 1.20
Drinks occasionally 0.01 0.04 0.14 0.06 0.05 1.32 * 0.03 0.04 0.98
Knowledge of cider 0.22 0.28 0.78 0.29 0.33 0.89 0.25 0.28 0.90
Buys from producer -0.14 0.11 -1.24 -0.29 0.13 -2.25 *** -0.34 0.11 -3.06 ***
Price habit -0.03 0.02 -1.92 *** -0.03 0.02 -1.44 * -0.04 0.02 -2.03 ***
Inverse Mills ratio 1.82 0.66 2.77 *** 2.21 0.78 2.84 *** 1.85 0.67 2.77 ***
Sigma 1.08 1.31 1.10
Rho 1.68 1.69 1.68