(1)	(2)	(3)	(4)	(5)	(6)
(1) Age
(2) Gender	0.45
(3) Associates cider to beer	0.57	0.61
(4) Occasional drinker	0.32	-0.10	0.21
(5) Knowledge of cider	0.67	0.15	0.45	0.21
(6) Buys from producer	0.13	0.31	-0.06	0.45	0.17