| One |
Not exceeding 200,000 liters annually (approx. 53,000 gallons) |
Micro/ hobby |
Individuals or private companies |
– Wine growing as lifestyle or ego driven
– Bottling under contract |
– High cost of production
– Not profitable |
| Small/ Boutique |
Family run private companies or individuals |
– Export focus |
–Struggle finding markets
–Sourcing grapes
–Strong competition |
| Two |
Between 200,000 and 4,000,000 liters (approx. 1,060,000 gallons) |
Medium |
Private companies with some foreign ownership |
– Quality focus |
–Struggle with distribution
–Strong competition |
| Three |
Exceeding 4,000,000 liters |
Large |
Significant foreign ownership |
– Own capital and assets
– Use contract grape growers
– Acquisitions to increase volume – Export focus
– Volume focus |
–Sourcing grapes
–Strong competition |